Meta and other tech giants create a metaverse standards body, without Apple


Meta, Microsoft, and other tech giants embarking on building the emerging concept of metaverses have formed a group, the Metaverse Standards Forum, to encourage the development of industry standards that would make nascent digital enterprise worlds compatible with one another.

Virtual reality (VR) became known to the general public during the 2000s, thanks in particular to Second Life (a software that allows its users to embody virtual characters in a world created by the residents themselves), a second virtual world in which it is possible to recreate all the components that characterize the first world, using avatars. Favored over virtual reality by the spread of smartphones and tablets, augmented reality (AR) has become known to some thanks to Pokémon GO.

Stakeholders in the Metaverse Project have announced that they have formed the Metaverse Standards Forum. Meta is naturally a founding member, and big names in tech like Adobe, Microsoft, and Nvidia are too. However, the participation of Apple and Google is missing.

Apple’s non-participation in this project surprises many. While analysts expected Apple to become a dominant player in the metaverse race with the release of a mixed reality headset this year or next. Gaming companies Roblox and Niantic are also not among the forum participants, nor are emerging cryptocurrency-based metaverse platforms like The Sandbox or Decentraland.

In a report published in 2018 titled: Augmented and Virtual Reality in Operations: A Guide to Investment, the Capgemini Research Institute showed that companies are taking advantage of augmented and virtual reality. Following this study of more than 700 managers involved in the AR/VR strategies of their organization and who work in the automotive, industry and energy sectors, the report revealed that 82% of companies have implemented augmented reality technologies and virtual reality. they have achieved results that meet and even exceed their expectations.

For years, information has been circulating About a possible material of virtual reality or augmented reality of Apple. According to a source close to Apple, Apple is working on a very expensive, high-end VR headset that could launch this year. Apple has yet to publicly acknowledge its headphone project, though it has given its board a preview of the product.

Earlier this year, Apple expressed its lack of interest in the metaverse idea proposed by Mark Zuckerberg. I’ve been told straight up that the idea of ​​a completely virtual world where users can escape however they can in the Meta vision of the future, Platforms/Facebook, is out of reach for Apple, wrote Mark Gurman. He went on to say that Apple wanted the headset to be used for outbursts of gaming, communication, and content consumption rather than long VR excursions like the ones Meta seems to want to bring to the world.

Beyond its unannounced (but much-discussed) AR headset reportedly in development, CEO Tim Cook said Apple’s role in the metaverse market is a big question during Apple’s Q1 2022 earnings conference call at January.

We’re always exploring new and emerging technologies… We currently have over 14,000 AR Kit apps on the App Store, bringing amazing AR experiences to millions of people today, Cook said when asked about AR Kit’s metaverse plans. Manzana. We see a lot of potential in this space and are investing accordingly.

Meanwhile, Google has teamed up with its own augmented reality headset. And augmented reality is a touted feature of various Google products, from Pixel phones to software. Google also joined the Virtual Reality Standards Initiative in 2016, along with Facebook’s Oculus VR brand at the time. The initiative was spearheaded by The Kronos Group, a nonprofit organization focused on emerging technologies that also hosts The Metaverse Standards Forum.

The new group offers free and open membership, so both companies could join the metaverse forum eventually. However, given the many questions raised about the metaverse and also the fact that Meta is adamant about using a term that is synonymous with its own brand, this could be the reason for the absence of Google and Apple.

According to the forum announcement, these organizations will not be able to participate in pragmatic, action-oriented projects such as implementation prototyping, hackathons, plugfests, and open source tools to accelerate testing and adoption of metaverse standards. The group also said it would work to develop consistent terminology and “implementation guidelines.” The focus of the group will vary by members, but potential topics offered are assets and 3D rendering, human interface and interaction paradigms such as AR and VR, user-created content, avatars, identity management, privacy, and financial transactions. .

Font : Metaverse Standards Forum

And you ?

What is your opinion on the Metaverse Standards Forum project?

What do you think of the attitude of Apple and Google who are not members of this forum?

What do you think about metavers in general? Is it really necessary today?

See also :

Apple is reportedly not interested in Mark Zuckerberg’s metaverse idea and won’t be participating, despite plans to release its own mixed reality headset.

Sales of virtual reality (VR) and augmented reality (AR) products are expected to grow tenfold by 2025, surpassing $100 million for XR headset shipments

Virtual reality: Apple’s VR headset could cost $3,000, feature 8K screens and more than a dozen cameras

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