Samsung and Studio 100 Raise Children’s Awareness of Digital Best Practices – Samsung Newsroom U.K.

Samsung and Studio 100 team up to create fun videos with Samson & Fred, Mega Mindy and Bumba to teach kids how to experience the mobile digital world in the safest and healthiest way possible. “Our research shows that parents are concerned about the digital well-being of their children,” says Sven Adams, CSR manager at Samsung. “With Studio 100, we want to address this issue and make sure kids are digitally conscious over the summer.”

The holidays are fast approaching. That means: long car rides where kids often spend their time in the backseat “digitally.” When the recent Samsung study

showed that more than half of parents were concerned about their children’s digital safety, a partnership with Studio 100 was quickly established, explains Sven Adams, CSR manager at Samsung. “Parents don’t want their children to see inappropriate images or receive messages from unknown numbers. And rightly so, of course. The digital well-being and privacy of children are top priorities for Samsung and Studio 100.”


The heroes of the little ones
« Studio 100 wants to be a true establishment of trust for families. It is very important to us that they can be sure that safety is one of our top priorities, so that children and their parents can enjoy our content without worry.

confirms Inge Moerenhout, Commercial Director Licensing & Events at Studio 100. In the campaign that starts today, the Studio 100 heroes, known to children, appear in several funny videos on four themes: blue light, suspicious messages, time spent in front of a screen and app control (for a fee). Samson & Fred, Mega Mindy and Bumba explain to children and their parents, in an accessible way, the risks and solutions for safe digital entertainment. For example: don’t spend too much time chained to the screen and go out to play on time, or distrust unknown numbers and above all don’t answer them…


Privacy & Security
Digital well-being is a current social issue: 46% of parents of children from 0 to 6 years old are concerned about the use of mobile devices by their children, according to a study carried out by Samsung. For parents of children ages 7 to 12, this figure is 56%. Parents are particularly concerned about their children viewing unwanted content online (64%), spending too much time behind the screen (64%) and receiving messages from strangers (59%). “Privacy and security are intrinsically linkedsays Samsung’s Sven Adams. “

Device security is extremely important to Samsung. Our Samsung Knox security platform protects the content of every smartphone, tablet, and wearable device from intrusion or malware. We are constantly looking for ways to improve the security of the entire mobile experience and the Galaxy ecosystem.

Studio 100 also pays special attention to digital wellbeing. “As a content channel, we believe that it is important to further promote discussion on socially relevant topics, such as digital wellbeing. That is why we are very happy to support this awareness campaign.“, declares Inge Moerenhout. † If our characters can help bring attention to this topic in an accessible way, we’d be happy to get involved.“The videos with Samson & Fred, Mega Mindy and Bumba will be available starting today. mehas a youtube channel from Samsung, samsung website

and in the social networks of the Studio 100 characters.https://www.youtube.com/watch?v=KZfmfN6K7kY

Source: DVJ Insights commissioned by Samsung Electronics Benelux. A total of 259 parents were interviewed in April 2022.

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